Some great thoughts by Daniel Eran Dilger on how Apple can brutally respond to Google at WWDC. His idea about Apple launching Chrome style extensions is pretty fun:
Imagine what could happen if Apple introduced Safari 5 at WWDC with support for a plugin API (as sort of postulated, teased, hinted or simply hoped for by John Gruber this week), and then demonstrated this new plugin architecture with a free, bundled plugin that blocked web ads.
To copy Google while at the same time brutally attacking their business model could be a pretty smart tactic. I'm curious, though, where it leaves the web:
The big question here is: does Apple have the balls to revolutionize the web and return the world’s journalism and entertainment to a paid premium model (like magazines and books and newspapers and HBO) rather than an adware garbage model?
I agree with the idea that ads are pretty worthless, but I'm not sure that tons of paid content is the way things would go either. I'm not really sure where the removal of ad revenue would leave the web.